“The Role of a product manager is to discover products that are valuable, useable, and feasible”
Marty Cagan
Based on your strategy, what solution do you need to be successful in the market?
- What are the key needs or problems that the customers face?
- What is the UX / user experience that you want to provide to your customers?
- And the full customer journey around that?
- Do they expect a one off product, or a lifetime solution?
- What price are they willing to pay for those values?
- Are customers looking for the best product out there? or does it need to be good enough for a certain price?
- How can you do value engineering to ensure the best product at the right price?
- Who are the competitors?
- How will you differentiate against them?
- How can you ensure that product management and R&D are aligned and working as a team?
- How can you ensure alignment with the other departments in the company to make sure the product hits the market in a smooth way:
- marketing communications (right message, to the right stakeholders, via the right channels)
- operations: is the organisation ready to produce / source / stock the product?
- sales: are sales teams prepared to sell the product, with the right sales tools, do they have competitive kill sheets, etc
- support: are they trained to support whatever questions or issues may come from the field? Are we monitoring early returns and can we predict overall product reliability?
Clearleaf has extensive experience in product management and dealing with all of the above issues.
If you have a sensitive project that requires timely delivery, Clearleaf can help to reduce your risk, and significantly improve the product’s overall profitablity.
